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Emery Cat is yet another As Seen On TV product which has created a lot of buzz. My contention was that the sound effects in the commercial was what was making this product so popular, but when I finally figured out what it was for, the Emery Cat made a lot of sense to me.

General Cat Care #1: Before You Bring Your Cat Home
You will need food, food dish, water bowl, interactive toys, brush, comb, safety cat collar, scratching post, litter and litter box.
General Cat Care #2: Feeding
An adult cat should be fed one large or two smaller meals each day. Kittens from 6 to 12 weeks need to be fed four times a day. Kittens from three to six months need to be fed three times a day. You can either feed specific meals, throwing away any leftover canned food after 30 minutes or free-feed dry food (keeping food out all the time).

Feed your cat a high-quality, brand-name kitten or cat food (avoid generic brands) two to three times a day. Kittens can be fed human baby food for a short time if they won’t eat kitten food softened by soaking in warm water. Use turkey or chicken baby food made for children six months and older. Gradually mix with cat food. Cow’s milk is not necessary and can cause diarrhea in kittens and cats. Provide fresh, clean water at all times. Wash and refill water bowls daily.

As with most As Seen TV products, the beauty is in the fact that each product is designed to provide a simple solution to a simple problem. It's the “I could of thought of that” which keeps television viewers so intrigued. The Emery Cat certainly falls into this category. Any cat owner knows what I'm talking about. Cats continually scratch and claw at the furniture and their owners.

Nobody will argue that it isn't in a cat's nature to stretch and scratch their claws but there has to be a way to compel your cat to do their scratching in the appropriate places. Until now, cat owners dealt with the problem using scratching posts or even going as far as having their cat's claws removed. The later was not an option for me because I want my cats to come and go as they please and being clawless leaves them unable to defend themselves outside the home. Perhaps even a little more selfish is the fact that as long as I have “outdoor” cats, I don't have to clean a litter box.

I too have tried the scratching posts but to no avail. First, my two cats don't really seem interested in them. I've even got some of those multi-level cool ones but they never really took to them. In fact, there where several times I noticed my cats sniffing around the scratching post and then heading to the sofa to tear it up. So my posts usually end up in the guest room, where the cats never go anyway, and collect dust. They're not exactly elegant furnishings which match the decor of most living rooms. But, I suppose most cat owners give them a try.

General Cat Care #3: Grooming
Most cats stay relatively clean and rarely need a bath, but they do need to be brushed or combed. Frequent brushing helps keep your cat’s coat clean, reduces the amount of shedding and cuts down on the incidence of hairballs
General Cat Care #4: Handling
To pick up your cat, place one hand behind the front legs and another under the hindquarters. Lift gently. Never pick up a cat by the scruff of the neck (behind the ears) or by the front legs without supporting the rear end.
General Cat Care #5: Housing
Cats should have a clean, dry place of their own in the house. Line your cat’s bed with a soft, warm blanket or towel. Be sure to wash the bedding often. Please keep your cat indoors. If your companion animal is allowed outside, he can contract diseases, get ticks or parasites, become lost or get hit by a car, hurt in a fight or poisoned. Also, cats prey on wildlife.

So the Emery Cat became a very appealing idea, provided that it would work. The Emery Cat is nothing more than an arched scratching board infused with cat nip. Or at least it seemed so. The beauty of it is that the design and fabric of the scratching surface actually files down the cat's claws so ultimately if your cat takes a swipe at you, or your couch, their claws won't be as sharp and cause as much damage. This is unlike any scratching post I have seen before.

When I ordered Emery Cat I paid $19.99 plus $7.95 shipping and handling. I know what you're thinking, “That's a lot for shipping”, but that seems to be the game in the As Seen on TV world. I just include the shipping in the price of the item and consider that I paid about $28.00 for my Emery Cat. That's not expensive compared to the scratching posts you see in pet stores.

So the Emery Cat scratching board arrived in just over two weeks and as soon as I opened it and layed it out for the cats they went nuts. It's obvious to me that they went after the cat nip, but anything that would train my adult cats to scratch in a specific place was fine with me. I knew the lure of cat nip would eventually fade, but my hope was that my cats would be fully accustomed to the Emery Cat by then. Neither of my cats cared much for the little fluffy toy which is attached to the scratching board. They just rolled around and scratched on the scratching surface, and did so quite a bit. I think the Emery Cat inspired them to stretch and scratch more than they would naturally but the product got their attention.

I do believe that my cats' claws have been manicured and remain dull compared to their condition prior to their new scratching post. My Emery Cat Review has to be a positive one because my cats seem to like it, I don't have to clip their claws which saves me money at the vet, and I haven't noticed any new damage to my furniture or door frames. However, I must be honest and say that I didn't buy any new furniture and never really measured the full extent of the damage before I bought my Emery Cat.

All I know is that my cats are using their new scratching board a lot more than they have ever used a normal scratching post in the past. I'm happy with my purchase with only one complaint. I have larger cats and feel that the product could be a bit more sturdy. I have seen an upgrade offer to a deluxe model and perhaps I should have bitten the bullet and gone with that, but I'm generally pleased sofar.

General Cat Care #6: Identification
If allowed outdoors (again, we caution against it!), your cat needs to wear a safety collar and an ID tag. A safety collar with an elastic panel will allow your cat to break loose if the collar gets caught on something. An ID tag or an implanted microchip can help insure that your cat is returned if he or she becomes lost.
General Cat Care #7: Litter Box
All indoor cats need a litter box, which should be placed in a quiet, accessible location. A bathroom or utility room is a good place for your cat’s box. In a multi-level home, one box per floor is recommended. Avoid moving the box unless absolutely necessary. Then do so slowly, a few inches a day. Cats won’t use a messy, SMELLY litter box. Scoop solids out of the box at least once a day. Dump everything, wash with a mild detergent (don’t use ammonia) and refill at least once a week, less frequently if using clumping litter. Don’t use deodorants or scents in the litter or litter box (especially avoid lemon scent).
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